Protocol_ActiveOptimised for AI Answer Engines

Generative SearchOptimisation

Get cited by AI answer engines — not just ranked on Google.

Search is moving inside AI. We structure your brand's entities, schema, and content so ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews surface and cite you directly in their answers.

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AI Engines Targeted

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Answer-Ready Content

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Citation-Rate Uplift

GSO Services

/ Visibility inside AI answer engines

01

Entity & Knowledge Graph Structuring

AI answer engines reason about entities, not just keywords. We define your brand, people, products, and services as structured entities and connect them to the knowledge graphs these models draw from.

  • Entity definition & disambiguation
  • Knowledge graph & Wikidata alignment
  • Authoritative citation footprint
02

AI-Ready Structured Data & Schema

Machines cite what they can parse. We implement rich, validated schema markup so answer engines understand your content's meaning, context, and trustworthiness at a glance.

  • Schema.org & JSON-LD implementation
  • FAQ, HowTo & Article structuring
  • Markup validation & monitoring
03

Citation-Ready Content Engineering

We write content the way models like to quote it — clear claims, direct answers, and self-contained passages that an LLM can lift into a response with your brand attached.

  • Answer-first content architecture
  • Extractable, quotable passages
  • Topical authority & depth
04

Answer Engine Optimisation (AEO)

We optimise and track your presence across the engines people now ask instead of Google — ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews — so you show up where the question gets answered.

  • ChatGPT, Gemini & Perplexity coverage
  • Copilot & Google AI Overviews
  • Prompt & citation monitoring

The Process

/ A repeatable path to being cited

  1. 01Discovery

    AI Visibility Audit

    We probe the answer engines directly — asking the questions your customers ask — to map where you're cited, where competitors win, and which prompts you're invisible for.

  2. 02Foundation

    Entity Structuring

    We define your brand as a machine-readable entity and lay down the schema, knowledge-graph, and citation signals that let models trust and attribute your content.

  3. 03Growth

    Answer-Ready Content

    We produce and restructure content into extractable, quotable passages that directly answer high-intent questions — the format answer engines prefer to cite.

  4. 04Compounding

    Monitor & Iterate

    We track citations across ChatGPT, Gemini, Perplexity, and AI Overviews, then double down on what earns mentions. Reporting is transparent and monthly.

GSO Questions

What is Generative Search Optimisation (GSO)?
GSO is the practice of structuring your brand, content, and data so generative AI engines surface and cite you in their answers. Where traditional SEO targets Google's ranked links, GSO targets the synthesised responses users now read instead of clicking through.
What is Answer Engine Optimisation (AEO) and how does it differ from GSO?
AEO is the tactical layer of GSO — engineering individual pages and passages to be the extractable, quotable answer an engine pulls from. GSO is the broader strategy (entity, authority, and knowledge-graph signals); AEO is how you win specific questions inside ChatGPT, Perplexity, and Google AI Overviews.
Which AI engines do you optimise for?
We target the engines your customers actually use: ChatGPT (and Copilot, which shares its stack), Google Gemini and AI Overviews, Perplexity, and Claude. Each weights sources differently, so we tune entity signals and content structure per engine rather than chasing a single algorithm.
How do you measure AI citations?
We run tracked prompt sets against each engine on a schedule, logging when and how your brand is cited, in what context, and against which competitors. That gives a citation-share baseline we report on monthly — not guesswork, but measured presence inside the answers.
Does GSO replace SEO?
No — it extends it. Answer engines still lean heavily on the same crawlable, authoritative content that ranks on Google, so strong SEO is the foundation GSO builds on. Search is splitting across ranked links and AI answers, and you need visibility on both surfaces.
How long until I start getting cited?
Structural and schema fixes can influence citations within weeks as engines recrawl. Building durable entity authority and citation share compounds over the first three to six months — GSO is an investment in defensible AI visibility, not a one-off switch.

Ready to be Cited?

Get a free AI visibility audit. We'll show you where you stand inside ChatGPT, Gemini, and Perplexity — and what it takes to get cited.

Book a Free AI Visibility Audit