- What is Generative Search Optimisation (GSO)?
- GSO is the practice of structuring your brand, content, and data so generative AI engines surface and cite you in their answers. Where traditional SEO targets Google's ranked links, GSO targets the synthesised responses users now read instead of clicking through.
- What is Answer Engine Optimisation (AEO) and how does it differ from GSO?
- AEO is the tactical layer of GSO — engineering individual pages and passages to be the extractable, quotable answer an engine pulls from. GSO is the broader strategy (entity, authority, and knowledge-graph signals); AEO is how you win specific questions inside ChatGPT, Perplexity, and Google AI Overviews.
- Which AI engines do you optimise for?
- We target the engines your customers actually use: ChatGPT (and Copilot, which shares its stack), Google Gemini and AI Overviews, Perplexity, and Claude. Each weights sources differently, so we tune entity signals and content structure per engine rather than chasing a single algorithm.
- How do you measure AI citations?
- We run tracked prompt sets against each engine on a schedule, logging when and how your brand is cited, in what context, and against which competitors. That gives a citation-share baseline we report on monthly — not guesswork, but measured presence inside the answers.
- Does GSO replace SEO?
- No — it extends it. Answer engines still lean heavily on the same crawlable, authoritative content that ranks on Google, so strong SEO is the foundation GSO builds on. Search is splitting across ranked links and AI answers, and you need visibility on both surfaces.
- How long until I start getting cited?
- Structural and schema fixes can influence citations within weeks as engines recrawl. Building durable entity authority and citation share compounds over the first three to six months — GSO is an investment in defensible AI visibility, not a one-off switch.