Generative Search Optimisation
Get cited by AI answer engines, not just ranked on Google.
Generative Search Optimisation (GSO), also called Answer Engine Optimisation (AEO), is the practice of structuring a site's content, entities, and schema so AI answer engines cite it as a source. We engineer that structure so ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews surface your brand directly in their answers.
AI Engines Targeted
Citation-Share Reporting
Shipped As Standard
How we operate: commitments, not projections.
GSO Services
/ Visibility inside AI answer engines
Generative Search Optimisation (GSO) is the practice of structuring a brand's content, entities, and technical signals so generative AI systems (ChatGPT, Google Gemini and AI Overviews, Perplexity, Microsoft Copilot, and Claude) cite it as a source in their answers. Traditional SEO earns a ranked position on a results page; GSO earns the citation inside the synthesised answer many users now read instead of clicking through. The work spans four layers: entity definition so models recognise who you are; validated structured data so machines can parse what you offer; answer-first content written in self-contained, quotable passages; and measurement, using tracked prompt sets to log when and where engines actually cite you. GSO doesn't replace SEO (answer engines lean on the same crawlable, authoritative content Google ranks) but it is now the difference between being the answer and watching a competitor get quoted.
Entity & Knowledge Graph Structuring
AI answer engines reason about entities, not just keywords. We define your brand, people, products, and services as structured entities and connect them to the knowledge graphs these models draw from.
- Entity definition & disambiguation
- Knowledge graph & Wikidata alignment
- Authoritative citation footprint
AI-Ready Structured Data & Schema
Machines cite what they can parse. We implement rich, validated schema markup so answer engines understand your content's meaning, context, and trustworthiness at a glance.
- Schema.org & JSON-LD implementation
- FAQ, HowTo & Article structuring
- Markup validation & monitoring
Citation-Ready Content Engineering
We write content the way models like to quote it: clear claims, direct answers, and self-contained passages that an LLM can lift into a response with your brand attached.
- Answer-first content architecture
- Extractable, quotable passages
- Topical authority & depth
Answer Engine Optimisation (AEO)
We optimise and track your presence across the engines people now ask instead of Google (ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews) so you show up where the question gets answered.
- ChatGPT, Gemini & Perplexity coverage
- Copilot & Google AI Overviews
- Prompt & citation monitoring
GSO, GEO, AEO: same fight, different names
The industry hasn't settled on a name yet. Generative Search Optimisation (GSO), Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and "LLM SEO" all describe the same discipline: making your brand the source AI engines cite. The useful distinction sits between strategy and tactics: GSO/GEO is the broader strategy of entity, authority, and knowledge-graph signals, while AEO is the page-level craft of engineering the extractable, quotable passage an engine lifts into a specific answer. Whichever term you searched to get here, the work is the same, and we do both layers.
A specialist partner, not a name on a listicle
Search "best GEO agencies" and you'll mostly find ranked lists compiled by agencies ranking themselves. Those listicles can't tell you how a partner actually works. Our answer is to show the method instead: the entity structuring, schema, and answer-first passages described on this page are applied to this site itself: inspect the source, the structured data, and the llms.txt we ship as standard. Judge the practice, not the placement.
GSO from Adelaide, for Australian brands
We run GSO engagements from Adelaide for South Australian and national brands. Because answer engines still lean on the same crawlable, authoritative foundations Google ranks, GSO works best layered on solid technical and local SEO. Most engagements pair the two, and every one starts with the same AI visibility audit so you can see your current citation footprint before spending anything.
The Process
/ A repeatable path to being cited
- 01Discovery
AI Visibility Audit
We probe the answer engines directly (asking the questions your customers ask) to map where you're cited, where competitors win, and which prompts you're invisible for.
- 02Foundation
Entity Structuring
We define your brand as a machine-readable entity and lay down the schema, knowledge-graph, and citation signals that let models trust and attribute your content.
- 03Growth
Answer-Ready Content
We produce and restructure content into extractable, quotable passages that directly answer high-intent questions: the format answer engines prefer to cite.
- 04Compounding
Monitor & Iterate
We track citations across ChatGPT, Gemini, Perplexity, and AI Overviews, then double down on what earns mentions. Citation-share reporting lands monthly, in plain English.
GSO Questions
- What is Generative Search Optimisation (GSO)?
- GSO is the practice of structuring your brand, content, and data so generative AI engines surface and cite you in their answers. Where traditional SEO targets Google's ranked links, GSO targets the synthesised responses users now read instead of clicking through. Peer-reviewed research from Princeton and Georgia Tech (KDD 2024) found this kind of optimisation lifts a site's visibility in AI answers by up to 40%.
- What is Answer Engine Optimisation (AEO) and how does it differ from GSO?
- AEO is the tactical layer of GSO: engineering individual pages and passages to be the extractable, quotable answer an engine pulls from. GSO is the broader strategy (entity, authority, and knowledge-graph signals); AEO is how you win specific questions inside ChatGPT, Perplexity, and Google AI Overviews.
- Which AI engines do you optimise for?
- We target the engines your customers actually use: ChatGPT (and Copilot, which shares its stack), Google Gemini and AI Overviews, Perplexity, and Claude. Each weights sources differently, so we tune entity signals and content structure per engine rather than chasing a single algorithm.
- How do you measure AI citations?
- We run tracked prompt sets against each engine on a schedule, logging when and how your brand is cited, in what context, and against which competitors. That gives a citation-share baseline we report on monthly, not guesswork, but measured presence inside the answers.
- Does GSO replace SEO?
- No, it extends it. Answer engines still lean heavily on the same crawlable, authoritative content that ranks on Google, so strong SEO is the foundation GSO builds on. Search is splitting across ranked links and AI answers, and you need visibility on both surfaces.
- How long until I start getting cited?
- Structural and schema fixes can influence citations within weeks as engines recrawl. Building durable entity authority and citation share compounds over the first three to six months. GSO is an investment in defensible AI visibility, not a one-off switch.
Page last updated: 21 July 2026
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