# BOHN DIGITAL: Full Details > BOHN DIGITAL is an Adelaide, South Australia digital agency specialising in technical SEO, AI Search Optimisation (GEO), and bespoke web development for ambitious brands. Website: https://bohndigital.com. Email: hello@bohndigital.com ## Services ### SEO Adelaide (https://bohndigital.com/seo-adelaide) Technical SEO agency in Adelaide: audits, local SEO, on-page content and Core Web Vitals, engineered for Google rankings and the AI answer engines built on top of them. Covers site architecture, indexation, keyword and competitor analysis, and suburb-level local search. ### AI Search Optimisation Adelaide (https://bohndigital.com/ai-search-optimisation-adelaide) AI search optimisation — also called AI SEO, Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO) — is the practice of making a business visible and citable inside AI-generated answers. BOHN DIGITAL engineers entity structuring, AI-ready schema, and citation-ready content so brands are cited inside ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. ### GEO Agency Australia (https://bohndigital.com/geo-agency-australia) The same AI search optimisation programme delivered remotely to businesses in every Australian state and territory: discovery on your live site, work landing as staging links, and monthly reporting on a scheduled call. Based in Adelaide, working Australia-wide. ### Web Design Adelaide (https://bohndigital.com/web-design-adelaide) Custom website design and development for Adelaide businesses: Next.js builds, Shopify e-commerce, and headless CMS platforms engineered for Core Web Vitals, accessibility, and search from day one. ### Learn: What Is Generative Engine Optimisation? (https://bohndigital.com/what-is-generative-engine-optimisation) A plain-English guide to GEO — how AI engines choose their sources, how the discipline differs from and builds on SEO, what the work involves, and how to measure it honestly. ## Frequently Asked Questions ### General Q: Do I need SEO or AI search optimisation? A: Usually both, in that order. SEO earns you Google rankings — still where most customers look — and it's also the foundation AI engines lean on when they choose sources. AI search optimisation (GEO) then makes your business citable inside answers from ChatGPT, Gemini and Google AI Overviews. Every engagement starts with the same audit, so you only pay for the layer your situation actually needs. Q: How much does SEO cost in Adelaide? A: It depends on what the audit finds, which is why we quote fixed and itemised after a free audit rather than publishing one-size retainers. Three things drive the figure: how much technical work your site needs, how competitive your keywords are, and how much content has to be produced. You approve the number before any work starts, and there are no lock-in contracts. Q: How long until I see results? A: Technical fixes and Core Web Vitals improvements land within the first two to four weeks; organic and AI-driven visibility typically compounds over three to six months as your authority grows. Q: What makes BOHN different from other Adelaide SEO agencies? A: We're an engineering studio, not a reseller: the person you talk to writes the code and runs the strategy. We publish the budgets we hold ourselves to — LCP within 2.5 seconds, WCAG 2.2 AA accessibility — and apply every technique we sell to this site first, so you can inspect the work before you pay for it. And you own everything from day one: code, content, accounts. Q: Do you work with businesses outside Adelaide? A: We're based in Adelaide, South Australia, and work with brands across Australia. Everything is done here — no offshoring, no white-labelling — and remote delivery is standard: the work shows up as staging links, reports and calls wherever you are. Q: How do I get started? A: Use the contact form on the website to tell us about your project. You'll hear back within one business day with an honest read on scope, timeline, and whether we're the right fit. ### SEO Adelaide Q: How much does SEO cost? A: There's no honest one-size answer — cost follows scope. Three things drive it: how much technical work your site needs, how competitive your keyword set is, and how much content has to be produced to close the gap. We scope all three in a free audit, then quote a fixed monthly retainer you approve before anything starts. Scoping calls are booked within one business day, and there are no lock-in contracts. Q: How much does SEO cost in Australia? A: Australian agencies price SEO as monthly retainers, project fees, or hourly consulting, and the spread is wide because scope varies wildly — a local trades site and a national e-commerce brand aren't buying the same thing. Be wary of any fixed menu price quoted before anyone has looked at your site. We quote fixed and itemised after a free audit, so you're paying for a scoped plan, not a package tier. Q: What is technical SEO? A: Technical SEO is the work that makes your site easy for crawlers to read: site architecture, indexation, Core Web Vitals speed, structured data, and canonical and sitemap hygiene. It rarely shows up visually, but it decides whether Google — and the AI engines built on its index — can find, parse, and trust your pages. It's where every engagement starts, because fixes here compound everything else. Q: What is local SEO? A: Local SEO optimises your presence for location-based searches: the Google map pack, 'near me' queries, and suburb-level terms. The levers are your Google Business Profile, consistent local citations, reviews, and location-relevant content. If your customers are in Adelaide, it's usually the fastest-moving channel we work — and often the highest-ROI one. Q: How long does SEO take to work? A: Technical fixes and Core Web Vitals improvements land within the first two to four weeks. Ranking and traffic gains typically compound over the first three to six months as your authority grows. SEO is an investment that keeps returning, not a one-off ad spend. Q: How is AI search optimisation different from SEO? A: SEO earns ranked positions in Google's results; AI search optimisation (GEO) earns citations inside answers from ChatGPT, Gemini and Google AI Overviews. The foundations overlap heavily, which is why we build GEO on top of the SEO work rather than selling it as a replacement — our AI search optimisation service page covers the full method. Q: Do you guarantee rankings? A: No — nobody controls Google, and our terms say so explicitly. What we commit to is the work and the evidence: a scoped plan, fixes shipped on schedule, and a monthly report showing movement against the keywords that matter. If something isn't working, you'll see it in the same report we do. Q: How do you report on results? A: A plain-English monthly report covering rankings, organic traffic, and leads, reviewed with you on a call — not a dashboard you need a training session to read. If AI search optimisation is part of your engagement, logged citation checks across ChatGPT, Gemini, Perplexity and AI Overviews join the same report. ### AI Search Optimisation (GEO) Q: What is Generative Engine Optimisation (GEO)? A: GEO is the work of making your business show up — and get cited — inside AI-generated answers. Where traditional SEO earns you a ranked link on Google, GEO earns you the mention inside the answer itself on ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. Peer-reviewed research from Princeton and Georgia Tech (KDD 2024, arxiv.org/abs/2311.09735) found these methods can lift a site's visibility in AI answers by up to 40%. Q: What's the difference between GEO and SEO? A: SEO earns rankings on a results page; GEO earns citations inside AI answers. They're built on the same foundations — crawlable pages, fast load times, clear content, credible authority — which is why we treat GEO as a layer on top of SEO rather than a replacement. Google's own guidance says the same thing: optimising for AI answers is still SEO. If your technical foundations are weak, we fix those first. Q: GEO vs AEO vs AI SEO — what's the difference? A: They're overlapping names for the same discipline, and the industry hasn't settled on one. GEO (Generative Engine Optimisation) is the broad strategy of entity, authority and structure signals; AEO (Answer Engine Optimisation) is the page-level craft of writing the exact passage an engine lifts into an answer; AI SEO and AI search optimisation are the plain-English umbrella terms. Whichever one you searched, the work is the same — and we do all of it. Q: Which AI engines do you optimise for? A: ChatGPT (and Microsoft Copilot, which shares its stack), Google Gemini and AI Overviews, Perplexity, and Claude. Each engine chooses its sources differently, so we tune entity signals and content structure per engine rather than chasing a single algorithm. Q: How do you measure results? A: With a tracked prompt set: the questions your customers actually ask, run against each engine on a fixed monthly schedule, logged and screenshotted. Every run records whether you're mentioned, whether you're cited with a link, and which competitors appear beside you. You get the log, not a vibe — plain-English reporting you can check yourself. Q: How long does it take? A: Structural fixes — schema, entities, extractable answers — can influence citations within weeks as engines recrawl. Durable citation share builds over the first three to six months, in line with the SEO it sits on. It compounds: every cited answer strengthens the signals that earn the next one. Q: Can you guarantee my business gets cited? A: No — and be wary of anyone who says yes. AI engines decide their own sources, and our terms are explicit that we don't guarantee specific rankings, traffic or citations. What we can do is engineer the conditions engines demonstrably respond to, measure your citation share every month, and show you the movement. If a prompt set shows no progress, you'll see that too — honest reporting is the point. ### GEO Agency Australia Q: What is a GEO agency? A: A GEO agency does Generative Engine Optimisation: the work of getting a business cited inside AI-generated answers from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. In practice that means entity structuring, validated schema, citation-ready content, and measurement against a tracked prompt set. It's the same discipline people call AI SEO or AI search optimisation. Q: Do you work with businesses outside your home city? A: Yes — across every Australian state and territory. AI visibility is built from entity signals, structured data and content, none of which require a local office. Discovery runs on your live site, work lands as staging links you can watch, and reporting happens on a scheduled call. Q: Is GEO different from SEO? A: It extends it. SEO earns ranked positions; GEO earns citations inside answers — and engines pick those citations from the ranked, crawlable web, so the foundations are shared. Google's own position is that optimising for AI features is still SEO. If your technical foundations are weak, that's where we start. Q: Which AI engines do you optimise for? A: ChatGPT (and Microsoft Copilot, which shares its stack), Google Gemini and AI Overviews, Perplexity, and Claude. They draw on different indexes — Bing, Google, and their own crawlers — so the work targets the common denominators rather than any one engine's quirks. Q: How do you measure results? A: A fixed prompt set — the questions your buyers actually ask — run against each engine monthly from a clean session, logged and screenshotted. Every run records whether you were mentioned, whether you were cited with a link, and which competitors appeared beside you. You get the log, not a summary you have to trust. Q: Can you guarantee citations? A: No, and treat any agency that does with suspicion. Engines choose their own sources, and our terms are explicit that we don't guarantee rankings, traffic or citations. What we commit to is running the methods research shows work, measuring honestly every month, and showing you the movement either way. ### Web Design Adelaide Q: How much does a website cost in Adelaide? A: Every build is quoted fixed and itemised after a free scoping call, so the number you approve is the number you pay. Four things drive the figure: how many unique page templates you need, whether you are selling online, how many systems the site has to talk to, and whether content and photography already exist. Scoping calls are booked within one business day and the quote follows within two. Q: How long does a website take to design and build? A: A brochure site typically takes four to six weeks from kickoff to launch. E-commerce and custom builds run eight to twelve weeks depending on integrations and content. Either way, you see progress on a live staging link every week. Q: What platform do you build on? A: Most builds ship on Next.js with a headless CMS like Sanity or headless WordPress, which gives you fast pages and an editing experience your team will actually use. For e-commerce we build on Shopify or a headless storefront. We recommend the platform after discovery, not before. Q: Should I redesign my current site or rebuild from scratch? A: We audit first. If your foundation is technically sound, a redesign protects your existing SEO equity and costs less. If the platform is slow, insecure, or boxed in, a rebuild usually pays for itself. We'll tell you honestly which one you need, with the audit data to back it. Q: Do I own the website once it's built? A: Yes. Code, design files, domain, hosting, and content are all yours from day one. No proprietary platforms, no lock-in, and no exit fees if you ever want to move. Q: Will the site be SEO-ready at launch? A: SEO is built in from the first wireframe: semantic markup, structured data, Core Web Vitals budgets, and a full 301 redirect map so you keep existing rankings. When you want to grow beyond that, the SEO and AI search optimisation work continues on the same codebase, with the same person who built it. Q: Will my site show up in AI search results? A: It will be ready to. Every build ships the structural signals AI engines read: semantic HTML, structured data, fast load times, and an llms.txt file — the same setup this site uses. Whether engines then cite you depends on your content and authority, which is what our AI search optimisation (GEO) service works on. Being cited is earned; we make sure the plumbing is never the reason you're missing. Q: Do you offer ongoing maintenance and support? A: Yes. Monthly care plans cover updates, security monitoring, backups, performance checks, and a block of development hours for changes. You're never left holding a site nobody maintains. ## Contact - Email: hello@bohndigital.com - Location: Adelaide, South Australia - Website: https://bohndigital.com